If you are a work-at-home mom and would like to raise your profile and get the best return on your investment, you might be looking at creative ways of spreading the word about your business. After all, your advertising budget cannot be compared to a large corporation’s and the playing field of digital marketing is far from being level when it comes to small and micro businesses. You will need to have more effective campaigns to make it worthwhile. Below you will find a few tips on how to create a digital marketing and branding campaign on a shoestring budget.

Identify Your Ideal Client

If you would like to find the right companies and potential clients with the right budget for your business and services, you will need to complete your ideal client avatar or matrix. No matter if you are working in freelance writing, design, or as a virtual assistant, you will need to find the people who need and want your services, and are willing to pay for what you have to offer. You should also check that you are a good cultural fit to work together.


If you are just starting up, creating a giveaway might be a good idea for you to get some traction on social media. You will need to be careful with asking people to like and share your content or offer, as this is often frowned upon by sites. However, you can simply create content that is easy to share and distribute, so you can boost your post for a couple of dollars and see your follower base grow, while adding people to your list every day.

Corporate Gifts to Get Your Brand Noticed

If you want to create a buzz about your product or service on a budget, you can set up online and offline giveaways. If you have a list of prospective clients, you will need to cut through the white noise of social media and make sure that they will remember you. There are some cost-effective corporate gifts you can send out with your direct mail, so your letters don’t end up in the bin. You can send out branded lanyards that your potential clients can use, or pens. There are many manufacturers offering various designs on their website for you to choose from.


If your budget is limited, you cannot compete with large companies when it comes to advertising. The content writing, blogging, and graphic and web design industries are extremely competitive, and you will need to make the most out of your money. You can team up with other bloggers, create reciprocal linking campaigns and advertising, so you can join forces and provide more value to your prospects. Look for people offering complimentary services, so you can spread the cost of advertising and branding.

Find Your USP and Communicate It

You will never get your brand messages noticed unless you find your unique selling proposition and learn to communicate it to your market. There are several great ways of finding what makes you stand out, but you will need to create your USP with the added value in mind, as your potential clients will ask one question when they land on your page: “what is in it for me”? If you fail to answer this one question, you have lost them forever.

Utilise Social Media

One of the most cost-effective sources of traffic to your website is organic and paid social media posts. You have to look for cost effective social media packages for small business owners so you can make the most out of your budget, but don’t have to figure out the entire game of getting followers and engagement.  

Measure Everything

Office Computer Work Laptop Freelancer Business Image via Max Pixel

The key to optimising your conversion rates and making the best return on investment in marketing is measuring everything. You might want to check out the Insights page on Facebook and Instagram that will tell you who is engaging with your page, which posts are the most effective, and how you can improve your campaigns to reach more people. If you measure every touch point in your marketing, you can make continuous improvements and get more leads on autopilot.

Branding yourself as a freelancer might be challenging, especially if you have a limited budget for your promotions. Use the above tips to make sense of marketing and get your potential clients notice you and consider you as one of their service providers in the future. No matter how small you are, with the right USP you can make your brand shine.



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