The pandemic has turned our lives on their heads, and nothing seems to be going back to normal any time soon. While this has certainly shaken up our economy and the way we do business, it doesn’t have to impact our ability to build and maintain strong client relationships. That’s why today, we’re looking at ways to create and nurture those connections, so they can outlast the mess created by the pandemic.
The most important thing in any business relationship is showing that you are capable and willing to get the job done. If you don’t have faith in yourself, it’s hard to expect others to, so make sure you put your best foot forward and do everything with confidence.
You can also use this to your advantage from a marketing standpoint. Corporate gifts in Australia are quite commonplace, and they can serve two wonderful purposes. The first is as a token of appreciation to your clients and partners – everyone loves receiving gifts – and the second is as a supplementary marketing strategy.
Because corporate gifts are generally designed to be useful to the recipient, rather than something fun or personal, they will (generally) actually get used. This means that those who interact with your clients will be exposed to your brand, thus expanding your network with little to no extra effort on your part.
Go Above And Beyond
One of the best ways to build and maintain strong client relationships is to always deliver more than they were expecting. Although you should obviously promote yourself and your products or services, promising your clients the world won’t mean anything if you can’t back it up.
This is why you should always underpromise and overdeliver. Know you can create a killer offering in three days? Tell them you’ll have it ready in five and throw in something extra on the house to really help your business shine. This strategy also gives you a buffer in case anything goes wrong, which is essential in these uncertain times.
Feeding The Masses
While it may feel odd to send your clients, business partners, or new contacts food, when well-presented and tailored to their preferences, the relationship-building value of a gourmet hamper should never be underestimated.
Everyone loves a good feed, and in these times where many may not have the extra cash for luxury items, providing them with something that can nourish body, mind, and soul can really help you stand out from the crowd.
Sell An Experience
No matter what it is that you do, we can pretty much guarantee that there’s at least one other person out there with the same offerings. Because of this, it can be hard to differentiate yourself from the competition.
The trick is to sell an experience rather than a product or service. Although we like to think we’re quite logical, humans often make decisions based on our feelings, so something as simple as providing a good coffee, or making use of an aromatherapy diffuser to create a calming atmosphere can be the difference between a client choosing you or the other guys.
If you maintain this level of effort whenever you deal with your clients, they’ll feel valued and will be far more likely to want to stay on your books.
Our world has changed, and many things may never go back to the way they used to be. Strong relationships, however, will always be important in business, no matter what climate you’re operating within. Follow these tips, invest in your clients as much as they’ve invested in you, and watch your relationships flourish.