In today’s uncertain times, businesses face a multitude of challenges, including keeping an eye out for any changes that need to be made to keep the business afloat. Though 2020 was the year of COVID-19, there’s still plenty of opportunity for enhancement and improvement, so we’ve put together a list of innovative ways to revamp your business this year.
Give Employees More Flexibility
As a business owner, it’s your responsibility to keep your employees healthy and happy. This year, you can do both by giving your workers more flexibility in their jobs. Whether you employ dozens of people or just a few, a virtual office setting might be just what the doctor ordered to ease the burden today’s economy has placed on large and small businesses alike.
Another flexible offering you may want to consider is allowing your workers to do their jobs from home, at least on a part-time basis. If you don’t want to deal with remote workers, offering your employees a flexible work schedule will increase their loyalty and overall satisfaction with their jobs.
Encourage Customers to Leave Reviews
In today’s digital world, most customers hesitate to make purchases when no reviews are present. To increase sales and customer satisfaction, encourage your customers to leave reviews of the products and/or services they buy from you as well as their experiences with your staff.
Ask your patrons to leave testimonials on social media, review sites, or on Yelp to spread the word and give future customers something to put their faith in when dealing with your company.
Embrace Automation Technology
For a small business struggling to keep up with everything, automation technology may be the answer. From accounting services to email, and even customer service, completing tasks with minimal human involvement will save time and money. This leaves you the resources you need to tackle more important jobs such as finding new markets and expanding your product line.
Use Social Media Properly
As a business owner, you already know that using social media is a must if you want to be successful in the modern world. Even if you’re using Facebook like a pro, your business may be better served by using a more visual platform like Instagram instead.
In that same vein, you must also use social media for more than just posting your wares. You need to build a rapport with your customers and give them something to be proud of when they frequent your establishment. Don’t be afraid to talk about your mission statement, your charitable contributions, and anything else that portrays you and your business in a positive light.
Network Like It’s Your Business
It’s not enough to just get social online. You need to network with others in your industry and in your community to form relationships that support and enhance your agenda. Attend events hosted by other business owners and influential people in the community. If there aren’t enough already booked, host one of your own. Don’t forget to invite the cream of the crop and network, network, network!
2020 is proving to be a challenging year for businesses of all kinds. Large and small, every business needs to adapt to the changes that have come and will continue to come as we figure out a new normal. Hopefully, the suggestions above will help you revamp your business in 2020 and then grow and thrive as the year continues and things return to normal.